Nneka Ude

Leo Burnett | Arc Worldwide

Sales + Partnership Session Mentor

Bio:

Nneka Ude is a marketer and brand strategist that thrives at the intersection of data and identity. A native Chicago native, Nneka has spent over 15 years driving brand, shopper and experiential strategy for some of Chicago’s most prominent agencies. Currently she serves as a VP, Strategy Director for Leo Burnett’s shopper marketing unit, Arc Worldwide; guiding shopper and brand strategy, retail engagement, and thought leadership for accounts like Intel, Samsung Home Appliances, and U.S. Cellular Corporation.

Nneka sees advertising as more than just a function of marketing, but rather an opportunity to reframe narratives and move people to action. As a whitespace thinker and strategic leader, she has helped brands like Hillshire Farm, Barefoot Wines, Coca-Cola, CenturyLink, and Maker’s Mark navigate the complexities of people, tech, and culture.

Her work and interest in people, tech and culture extends beyond the agency world and into Chicago’s startup and business community . She has consulted with numerous tech startups - including Black Tech Mecca, Citispoon, and Desirelist, helping each organization tap into the nuances of their respective markets and develop strategies that position them to win. Her passion for people is also embodied in the work she does within the community. She currently sits on the boards of the Nautilus School and the Neighborhood Housing Services (associate board), and is an active volunteer and instructor for The Gray Matter Experience.

Nneka is a graduate of the University of Illinois at Urbana-Champaign and holds a MBA in Marketing from Loyola University Chicago.